The folks over at A2591 took on a lovely project of trying to simplify the branding of some major products. I’m sure a lot of you feel like packaging these days can get a bit out of hand, A5291 uses the great example of the Microsoft iPod packaging video that went around a couple years ago. What they’ve done is shown the original packaging and then began removing elements until getting it to its most minimal.
I’ve picked my three favorite designs which I think do the best job of proving and dismissing the need for simplifying packaging. The first is Nutella which in my opinion is the most successful of the bunch. The packaging when stripped down to it’s bare minimum is simply a showcase for the delicious contents inside. I don’t want the ingredients or to know that I can spread Nutella on bread, the Nutella itself is enough to sell me.
Second is Mr. Muscle, which for this one I feel like the second one is best. When stripped of all it’s branding I feel like it’s a mystery bottle of green liquid. As cheesy as the packaging is I feel like that bit of context is necessary to really get a sense of what the bottle should be used for.
Last is Nestle’s Corn Flakes, which I feel needs a version between the original and the first revision. Yet again I think this is another good example of having context. Is the packaging a bit over the top? Sure. But at least you can see what kind of corn flakes they are, you can imagine how they might taste.