Diesel – BE STUPID campaign

Introducing Diesel’s 2010 – BE STUPID campaign… Genius marketing strategy right here.

DJ Steve Aoki is seen here holding up one of Diesel’s BE STUPID T-shirts. The BE STUPID campaign has been blanketing the city lately and this is just the latest image to invade our sense. Check out the BE STUPID manifesto video below. Does it make sense to you?

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